Italy of the 15th century was divided up into dozens of piddly little warring city states, each pushing their own Renaissance art team. Think of a football league, only made up of painters and sculptors.

It wasn't all bad: the Church educated kids, supervised business conduct, governed interest rates, guided political theory, and buttressed moral values and conduct through institutions such as marriage.
Artist guilds slipped the Catholic Church kick-backs (called 'donations') in exchange for the right to work. And the biggest employer, the biggest ad account, was the Vatican’s.
Artisan ancestors of Don Draper were kept busy from dawn till dusk, pumping out everything from nick-nacks for doe-eyed pilgrims to massive, sculpture encrusted cathedrals.
Depictions of Biblical scenes were in high demand, as the population took events in The Bible literally. The Flood was just as real as Confederation, World War II, and the moon landings are for us. No one doubted the world would end in The Last Judgement with lots of explosions and expensive CGI.

Of course, back then there was no such thing as an 'aah-tist.’ Berets had yet to be invented and black was just Satanic. Painting was not a calling, but a craft, no different from being a plumber or carpenter, and the skill set was passed down from parent to child, family biz style. Picasso, Raphael, Rockwell, and Mozart were all sons of artists.
Kids didn’t make decisions. Parents did. Autonomy for teens would have struck Florentines as madness. Maybe they knew something we have forgotten.
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The Sistine Chapel |
Artists today stick with it despite starvation and hardship. By comparison, Renaissance artists were a bunch of profit-oriented sell-outs. There. I said it. Leonard Da Vinci himself was a relentless self-promoter, famous for his boastful 'resume'. It was business, and staff would be added or fired according to market forces.
How gauche.
Each shop was run by a Master, who made the master designs and took on the more complicated painting tasks. They’d procure clients, oversee commissions, and organize promotional work. Each shop was carried by the prestige and style of The Master. He was The Brand. A Michelangelo isn’t the product of just one man, but an entire commercial studio. Like Pixar or BBDO.
Apprentices handled drudge work, such as mixing paint. Basically whatever the master didn’t want to get his lily-white hands dirty with. They copied the master’s house style until people couldn’t tell the difference between them. Then they ran off and founded their own studios.
Shops worked on shields and armour as well as altarpieces, keeping diversified, just as freelance artists today will airbrush canvases, T-shirts, vans, mugs, and whatever else you put in front of them. Banners, beds, chests, plates, and drapery are what kept many studios in business. Only a small portion of their work consisted of prestigious altar pieces or what would be considered 'fine' art.
Each altar piece was designed for a specific Chapel, and was meant to be seen in context. Bluntly put, The Master designed it to look good over the couch and compliment the colour of the drapes.

Studios were heavily regulated by the guild system. To do important commissions, you had to belong. On the plus side, guilds would arbitrate between patrons and artists when disputes arose. Always good to have a big gang armed with clubs when you go to collect. We should bring that part back.
The divide between craft and art begins with Vasari and the insufferable name dropper Benvenuto Cellini, who wrote an autobiography in which he portrayed himself as being a divinely inspired creator deserving of a special category. This attitude was held by many of the men in service to Popes, Princes, Emperors and Kings. Did I mention Cellini knew the Pope? Because he would. Over and over and over again, every time you met him.
The idea of art as a 'quasi-divine' calling met with a collective ho-hum, however, and did not capture the general imagination for hundreds of years. But aah-tists kept at it. Painters were eventually elevated by this change in perception, but craftsmen got shafted.

Quality is its own reward.
Back to the frescoes of the Sistine Chapel. Did Michelangelo put a fresh slant on old ideas? Nope: the Catholic Church was not about to let its official line be challenged or usurped, least of all by someone without proper credentials. It’s a great work because of the exquisite draftsmanship, vibrant colours, and powerful composition. All hallmarks of craftsmanship.
And Michelangelo was a superb craftsman, standing far above his contemporaries and wagging his talent in their disconsolate faces. What he illustrated (and I use the word deliberately) were not original ideas torn from his anguished psyche, but scenes from The Bible.
It’s pro-Catholic propaganda, designed to exalt The Church and impress people with the greatness of said institution. Nothing wrong with that. Yet were Michelangelo to do an equivalent work for Pepsi, would it still be regarded as Fine Art, or would he be indignantly castigated as a despicable sell out?

Jacopo Gallo, instrumental in hiring Michelangelo to execute the Pieta, wrote in 1498 to the cardinal of St. Denis, “And I, Jacopo Gallo, promise his very reverend lordship that said Michelangelo shall finish said work in the space of one year and that it shall be the most beautiful work of marble in Rome, and that no living master shall be able to make one as beautiful.”
Spirituality through the superficial?
Michelangelo began work when commissioned, while today artists reverse the order: they create and then sell. Commission work implies exterior control and influence; for a fine artist such a situation is obviously intolerable. And while modern artists disdain craft and technique, it remains important to their 'lesser' commercial counterparts. The purpose of the commercial artisan is to communicate ideas and emotions. They don't have the option of tacking an essay beside it. Renaissance artists did not use obscure, self-referencing language that confounded the general public. It was not the artists purpose to confuse or obscure, but illuminate.
Modern art is in danger of speaking only to itself, confusing obscurantism with sophistication. Yes, some work is magnificent and ground breaking. Everything fine art should be. No question. Yet there is a dark incestuous, self-referencing side to it.
Work must be evaluated by qualified, credentialed critics. Emphasis on credentialed. The people? The public? Not permitted an opinion, at least not according to decidedly self-serving university professors who combine Maoist self-criticism and art critique.
Art, as defined by the anthropologist Alexander Alland is "play with form producing some aesthetically successful transformation-representation." Art communicates information. Anthropologists have found art to be intimately related to both politics and religion. Marvin Harris, a prominent anthropologist, writes that, “In Western civilization a particular (work) is deemed artistic if specialists who make or judge art and who control the museums, conservatories, critical journals, and other organizations and institutions devoted to art as a livelihood and style of life judge it to be art.”

He goes on to state that the modern Western concept of art excludes everything that has a practical or commercial purpose: art must be strictly non-functional to be considered such.
A hat that can be worn is not art.
Art may be aesthetically appealling, but not too much, lest it become decorative. And the technical execution of a work should be sloppy, lest it be mistaken for craftsmanship.
The distinction between art and craft is a unique aberration of Western culture. Elitist art communities in Canada do not regard skilled wood carvers, basket-makers, weavers, or sandal makers as artists. Anthropologists, on the other hand, do. Sad to think a so-called primitive society has no art simply because their artwork is functional or decorative.

Renaissance artists bear little resemblance to today’s modern 'artist', but are remarkably similar to commercial ones. Commercial art is denounced as mere craft, but it should be remembered that it is a self-interested and self-appointed minority who affirm and seek to perpetuate this distinction.