Holy Crap. The Pepsi Challenge meets Armageddon. Must be staged (what if an applicant had a heart condition?), but makes for a fun (and very successful) viral ad. I couldn't help but post it. Well played, LG, well played.
We'll be seeing more of this sort of thing in future. This is at least the second shock ad LG's tried. The first had the floor of an elevator seemingly falling away, but it's not nearly as convincing as this one.